Being real works
In February, rhode hosted a pop-up event in LA. It blew up. Visitors celebrated the brand’s personal touch to the whole experience:
- Handing out water and free aguas frescas
- Providing umbrellas to keep people shaded
- Partnering with local restaurants and bakeries to cater free food throughout the week
- Making the in-line experience fun with scratch offs and raffles to win free product
Their attention to detail did not go unnoticed. Social conversations saw a 107% boost in positive sentiment and over 5.7 Million impressions online.
Rhode is in the perfect positon to act on this new momentum.