We fell in love with Mina, you will too

To change how we look at bats ourselves, our team took a trip to the Richmond Metro Zoo to meet one.

Mina is a flying fox born at the zoo. She never learned to fly because her mother passed away when she was young.

Despite being unable to fully use her wings and having perpetual sniffles because of smoke damage, she still lives a joy-filled life. Stuffing her face with fruit and taking naps are her favorite things. Honestly, who can blame her?

Stories like hers inspired this campaign.

We knew that if we leaned into our love for Mina, then others would fall in love with her too.