You can’t own Maslow unless you own the top

No one in the pet category covers the bases as well as Chewy. Competing brands are too focused on making life convenient for the owner. No one thinks to ask what pets would do if they could chase their own dreams.

From food, all the way to training guides and 24/7 vet guidance, Chewy checks all the boxes from basic physiological needs to fulfilling their highest esteem.

In order to own Maslow’s model, Chewy needed to address the missing piece at the top:
Self actualization.