You can’t own the pyramid unless you own the top

No one in the pet category covers the bases as well as Chewy. From food, all the way to training guides and 24/7 vet guidance, they check all the boxes from their most basic physiological needs to fulfilling their highest esteem.

But something was still missing.

In order to own the pyramid, Chewy needed to address the missing piece at the top: Self Actualization.

The pet category is too focused on making life convenient for the owner. No one thinks to ask what pets would do if they could chase their own dreams.