Fandom isn’t for the faint of heart

Shoe drops, new game consoles, book releases. Every hardcore fan could show up at midnight and brave the elements to get a piece of the action.

Midnight releases are more than just a trip to the store. They’re parties, places for people to gather, share their excitement with other fans and snag the next great addition for their collections.

Modern shopping has dulled the way we show up for what we love.