Pet parents go to the extreme

Wellness trends have officially made their way into the pet space, changing the way parents think about their pet’s wellbeing.

We realized that people want their pets to thrive just as much as their own kids. The approach to care, education and enrichment was the same across the board.

People want the best for who they love the most.

We found that Chewy’s product ecosystem lined up perfectly with another popular parenting guide:

Maslow’s Hierarchy of Needs.