Pet parenting has changed

It’s no longer about regular walks and the occasional treat. Wellness trends have officially made their way into the pet space, changing the way parents think about their pet’s enrichment over just keeping them alive.

While studying modern pet parenting and reflecting on our own experiences, we relized that people want their pets to thrive just as much as their own kids.

The approach to care, education and enrichment was the same across the board.

People want the best for who they love the most.

We found that Chewy’s pet parenting ecosystem lined up perfectly with another guide for parenting:

Maslow’s Hierarchy of Needs.