Lowe’s

Creative Campaign | 360

Americans are holding onto their homes in what is called the “Lock-in Effect” - saving money on large renovations by taking care of small home improvement projects instead.

We saw this as an opportunity for Lowe’s to look at a new audience: renters.

Across the country, renters are forced into taking on small projects on their own, or risk facing the wrath of their landlords. Lowe’s is there to help them cover up their mess.

Even though you rent your home,
you still own your space.

See the brief here