Casamigos


Creative Campaign | PR for bats
The main pollinators of the blue agave plant face extinction, putting the whole tequila industry in danger. We aren’t talking about bees, we’re talking about bats.

The world rallied behind bees when they saw past their sting and realized how cute they really are. Using that success as a model, we made the world fall in love with bats the same way we did during this project.

We saved tequila and shed a new light on bats by exploring one simple truth:

No bats, no plants. No plants, no party.


See the brief here