Casamigos
Studied scientific articles on bat populations – Contemplated the relationship between admiration and fear – Met a real bat
To build goodwill with Gen Z, Casamigos needs a meaningful cause to support.
Problem
There are only 5,000 agave pollinating bats left in the wild. With key pollinators facing extinction, the tequila industry is in danger.
Insight
Bats make nightlife worth living.
Strategy
No bats, no plants. No plants, no party.
See the brief here