Chewy
Social Listening on Reddit/TikTok/Instagram – Became a Regular Reader of Parenting Blogs – Interviewed 8 People and their Pets
Chewy requested a social-first campaign that says they cover all the bases when it comes to pet care. Food, meds, toys, and vet guidance – all offered live, around the clock.
Problem
Chewy’s product ecosystem fulfills nearly every level of Maslow’s Hierarchy of Needs. All of them, except self actualization.
Insight
It’s not about what we can do for our pets, it’s about what they can do for themselves.
Strategy
When all their needs are met, what’s next?
See the brief here